Freedom has been central to 10DAYS since its founding in 2007. With our roots in Amsterdam, we believe in independence, authenticity and being the best version of yourself, in every sense of the word. We want our garments to give you the confidence to live the life you want - a belief straight from the heart of our founders Barbara Hilbrink and Myon Veenendaal.

For us, timeless clothing is more important than trends and seasons. We offer comfortable designs that allow you to move optimally and where quality and sustainability are central.

Creative shapes, soft fabrics and unexpected details: Our designs are made with versatility in mind and attention to what fits with both our past and future collections.

Sustainability has been an important part of 10DAYS from the start. The production of our collections largely takes place in Europe and high-quality fabrics are preferred because we believe that quality clothing lasts longer.

Since 2023, 10DAYS has proudly been GOTS certified. A GOTS certification guarantees the use of organic cotton and safe chemicals throughout the entire production process. In this way we contribute to a transparent supply chain with good working conditions, living wages and environmentally friendly production processes.