In Gold We Trust

In Gold We Trust

In Gold We Trust originated as a fashion line within Franzel Amsterdam and was formally founded by Eric Franzel in 2012. The brand reflects the founder's journey to overcome obstacles and continuously strive for the best. The key pillars of the brand are timelessness, tailoring and freedom. Inspired by athletes, our philosophy is to aim high and strive for gold by relying on willpower and instinct. For us, gold represents a certain way of thinking. Therefore, we are committed to seeking quality and excellence for the sake of our community and the environment. Inspired by Franzel Amsterdam's previous designs, In Gold We Trust is committed to putting quality, craftsmanship and high production value at the forefront of every collection. Each piece is created by a team of talents with an individualistic and ever-changing sense of style, influenced by contemporary scenes, cultures and generations. Because of our need to evolve and adapt, In Gold We Trust is not limited by boundaries and labels. Instead, we are known for making things happen outside the confines of a box. The true essence of our brand comes from within. For each collection, the pieces together form a canvas for personal expression and creativity. Known for our experience with different fabrics and high-quality production, we promise our customers the best materials and the perfect