Aaiko is a Dutch fashion label based in Amsterdam. Driving force behind the brand is Pauline Brakenhoff. She founded Aaiko in 2005 from the ambition to place wearable designs in a creative context. In this way, Pauline challenges her supporters to explore boundaries. The basis from which the brand operates has remained unchanged since its opening. Pauline's idiosyncratic view of the world is central. Trips to all corners of that world have colored her outlook, and that is reflected in the collections. The Aaiko woman Aaiko means "loved" in Japanese and in Germanic it stands for "tough.

This unique contradiction defines the brand and its customers. Aaiko does not think in ages, but in lifestyle and interests. The Aaiko woman is feminine and powerful, has an eye for quality and details. She is not afraid to stand out and dares to wear outspoken clothing.

The four collections per year are characterized by expertly designed pieces that feature the most beautiful colorful prints, finest weaving techniques and beautifully feminine finishes. In addition, all items in each collection can be combined with each other and collection pieces connect seamlessly, a one-stop shop for a complete fashionable wardrobe.