Through his podcast, YouTube, TikTok and Instagram channels, Bao shares his life in Berlin and his views with his online community. One day he could be revealing his latest favourite vegan products or explaining how he styles new vintage finds, and the next, he could be sharing his personal journey and experiences, navigating life as part of the LGBTQIA+ community. Whatever the topic, Bao’s content resonates with many – he is creating his own path and connecting with like-minded people along the way.

Growing up in Amsterdam, Hadidja vividly remembers visiting farmers markets with her mother to pick up the season’s freshest ingredients. Today, seasonality and locality sit at the heart of Hadidja’s approach to both food and fashion. She supports local businesses in her quest for quality ingredients and garments that offer a sustainable approach to the way she creates her Ralli menus and curates her personal style.

Sára discovered her passion for styling and sustainable fashion at a young age. At her parents’ second-hand store, as a child she would explore the rails of pre-loved clothes to see what treasures she could find. Today, Sára challenges conventional fashion trends by sharing her individual style, created using thrifted pieces, with her online community. While making more sustainable choices with transport and food is important to her, fashion is her number one priority.

Walking through a design museum in Utrecht, the Netherlands, at 16 years old, Kees told his parents that he hoped one day he would join the ranks of these artists. Today, he realised that goal and much more. Through his company ‘No Waste Kees’ he creates stories with more sustainable art design: filling transparent furniture with discarded items. His mission is to help people see waste from another perspective and start important conversations to help move planetary progress forward.

The ultimate multihyphenate, Sandra’s creative community in Madrid spans across the worlds of modelling, theatre, fashion, music, film, and art. Avoiding fashion trends, Sandra has found their own style that they describe as a mix of sophistication and rebellion achieved by adding unique second-hand or vintage to their wardrobe. One of Sandra’s most important sources of inspiration is her community, who fearlessly express their style in unique ways. They are on a mission to create content and art that is true to themselves, a world celebrating individuality that they hope will inspire others.