A word about our founder.
Born in the late 19th century, French brand Le Coq Sportif founder Emile Camuset was passionate about sports, especially track and field, cycling and football. Le Coq Sportif entered the athletic wear market in 1882. Camuset initially focused on track and field. The products were so well received that even people from England came to see Emile – which was quite a journey at the time. A worthy brand was born.
Le Coq Sportif literally means ‘the sporty rooster.’ The rooster is a nod to the brand’s origin, as the rooster is the national symbol of France. The first Le Coq Sportif logo was a rooster standing in front of the sun, surrounded by a triangle. Over the years, the logo has undergone various changes. Still, the fundamental elements – rooster and triangle – are very much intact today and the brand experience is more vital than ever.