COLD METHOD’S ‘9 aesthetics’ philosophy offers a unique retail experience enabling customers to easily mix and match their look throughout the line. The philosophy is that there are 9 essential aesthetics that make up a man’s appearance and lifestyle. First comes the T-shirt, then the shirt, suit, pants, jacket, sweatshirt, jeans, accessories and, finally,‘CM2’. CM2 will incorporate items such as furniture and cosmetics but is much more than these standalone items. CM2 is the completion of the CM man’s lifestyle, creating an atmosphere where he feels comfortable not only at home and at work but also any place, anytime.