For young runners, the act of running itself isn’t the point. It’s a means to an end, the method by which they achieve their athletic goals and are subsequently rewarded.
In Spring and Summer, we’re going to tell all sides of the running story. We’ve captured the amazing performances and rituals of the act of running. More importantly, we’ve visualized the physical and emotional payoff our athletes* experience from running, through a series of iconic portraits. This combination of the act and its rewards provides inspiration and insight in a way only Nike is capable of.
* “If you have a body, you are an athlete.” — Bill Bowerman
Full Speed Towards Whatever will launch March 3rd until April 6th 2011