Levi's ®
Levi Strauss and Co.®, founded in 1853 by Bavarian immigrant Levi Strauss, is one of the world's largest iconic brands, selling in over 110 countries globally. The main brand, founded in 1873 in San Francisco, created the worlds first blue jeans, therefore Levi's® is the only original, authentic denim brand in existence, the most successful, widely recognized and most imitated (though never, ever bettered).
Levi's® is a company that has gone from strength to strength, still carrying the trailblazing spirit for innovation which has made the brand so important and desirable for over 150 years, for generations of diverse individuals. It's true to say that Levi's® really are rooted in the history of our society.
Created as utilitarian clothing for working men, denim jeans became fashion in 1935, when Levi's® introduced the world's first jeans cut for women – and Vogue magazine celebrated them as a must-have style item.
Today, Levi's® has continued to grow into even more of a worldwide success story. The brand offers a broad selection of casual and street fashion lines – including Levi's® Red Tab Jeans, Levi's® Vintage Clothing, LEVI'S® ENGINEERED JEANS® and Levi's® Blue amongst many others – that speak to trendsetters and followers the world over, as well as the denim obsessives that drive the brand.
