ABOUT THE BRAND
Dutch fashion house Oilily has been a hallmark of creativity in the cupboard of children and women since 1963. Virtuoso combinations of color, mixes of cultural influences, humoristic details, unexpected combinations of materials and a certified high quality has brought Oilily a large number of fans and faithful customers.
In 2013, Oilily celebrated its 50th anniversary. A significant milestone for the Dutch fashion house, which spent a long time fighting the establishment when it was first set up in 1963. At that time, Oilily’s collections were simply too colorful and imaginative for the general public.
Yet, despite the initial hesitancy, over the last 50 years Oilily has grown into a distinctive lifestyle brand that is renowned for its Children’s Wear and Women’s Wear. But the brand is more than high-end fashion alone. Bags, shawls, stationery, porcelain, cosmetics, bikes and soon even a full color combi-buggy: Oilily’s creativity is translated into surprising products.